Soft Launch Announcement (Long Form — Good for FB/Email):
Hi friends — I’m excited to share something I’ve been quietly building over the past few months.
As many of you know, I’m a Doctor of Physical Therapy with advanced training in prenatal and postpartum care. I’ve seen firsthand how many women lack support during the trying to conceive, pregnancy, and postpartum seasons — especially when it comes to strength, mobility, and functional movement.
So I’ve created Motherhood Performance Co, a 12-week virtual wellness coaching program designed to help women build strength, confidence, core support, and functional movement during this unique chapter of life.
This program is for women who are:
✓ Trying to conceive
✓ Pregnant (any trimester)
✓ Postpartum (up to 36 months)
It includes personalized exercise programming, weekly progress reporting, monthly virtual consults, and on-demand support — all delivered virtually.
I’ll be opening for enrollment soon, and I’m currently offering free 30-minute virtual goal-setting consults for anyone who wants to learn more, ask questions, or explore whether this support is a good fit.
If you’re interested or know someone who might be, feel free to message me directly or schedule a consult here: {link coming soon}
Thank you for your support — I’m excited for what’s ahead!
— Tara
⭐ CORE WEEKLY CHECK-IN RESPONSE (Most Weeks)
Subject: Weekly Check-In — Thank You
Hi {{First Name}},
Thank you for submitting your check-in — I’ve reviewed your responses.
Great work staying consistent this week. Based on what you shared, your programming will remain largely the same, with a few small adjustments to support progress and recovery. Please continue as outlined and let me know if anything feels off as you move through the week.
Keep prioritizing consistency and listening to your body.
With appreciation and regards,
Dr. Tara Zarillo, DPT
🔼 WHEN A CLIENT IS DOING WELL / READY FOR PROGRESSION
Hi {{First Name}},
Thanks for your check-in — it’s great to see how consistently you’re showing up.
Based on your feedback, I’ve made a few progressions to your programming this week to continue building strength and capacity. Move through the sessions with control and confidence, and let me know how your body responds.
Nice work this week.
With appreciation and regards,
Dr. Tara Zarillo, DPT
🔽 WHEN A CLIENT NEEDS TO SCALE BACK
Hi {{First Name}},
Thank you for your check-in and for being honest about how this week felt.
Based on your energy and recovery, I’ve adjusted your programming to allow for a lighter week while still maintaining momentum. Focus on quality of movement and give yourself permission to keep things manageable.
Reach out if anything feels unclear as you go.
With appreciation and regards,
Dr. Tara Zarillo, DPT
🔄 WHEN YOU’RE MAKING TARGETED ADJUSTMENTS
Hi {{First Name}},
Thanks for your check-in — your feedback was helpful.
I’ve made a few targeted adjustments to address the movements that felt less comfortable and to better match your current energy level. Please pay attention to how these feel and note anything you’d like to revisit during our next check-in.
Keep up the good work.
With appreciation and regards,
Dr. Tara Zarillo, DPT
🌱 WHEN A CLIENT STRUGGLED WITH CONSISTENCY
Hi {{First Name}},
Thank you for checking in — I appreciate your transparency.
Some weeks are simply about maintaining structure rather than pushing forward. Let’s focus on what feels realistic this week and rebuild consistency step by step. I’ve kept your programming approachable so you can regain momentum without added pressure.
You’re still moving forward.
With appreciation and regards,
Dr. Tara Zarillo, DPT
Soft Launch (Short Form — Good for IG/Stories/Text):
I’m launching Motherhood Performance Co, a virtual 12-week prenatal + postpartum wellness coaching program focused on strength, core support, and functional movement.
If you’re TTC, pregnant, or up to 36 months postpartum and want structured, professional support — I’m offering free 30-min virtual goal-setting consults to learn more.
Message me or schedule here: {link coming soon}
Ideal Client Profile
1. Who You Want to Attract Demographics:
Women ages 18–40
Trying to conceive, Pregnant (any trimester) or up to 36 months postpartum.
Initially primarily in Southwest Florida (for local community connection, but virtual allows wider reach)
Psychographics:
Health-conscious, motivated to improve their body and function during or after pregnancy
Willing to invest in premium, personalized coaching
Values accountability and structured guidance
2. Specific Prenatal/Postpartum Challenges You Solve
Prenatal:
Maintaining safe strength and fitness during pregnancy Reducing common pregnancy discomforts (back pain, pelvic pressure)
Preparing for labor and delivery physically
Managing energy, sleep, and nutrition while pregnant
Postpartum:
Regaining strength and functional movement after birth
Correcting posture, core, and pelvic floor dysfunction
Losing or toning without extreme dieting or unsustainable workouts
Building confidence to exercise safely with a newborn
General perinatal challenges:
Avoiding generic, ineffective online programs
* Needing guidance, accountability, and structure for consistent progress
3. What Your Ideal Client Values * Education & Understanding: * Wants evidence-based guidance and understanding of her body during this phase * Appreciates clear explanations of why certain exercises or routines are prescribed * Function & Strength: * Prioritizes safe strength, mobility, and functional movement over purely aesthetic goals * Wants to feel strong, capable, and physically empowered * Convenience & Flexibility: * Needs workouts that fit into busy schedules * Prefers virtual guidance that can adapt to unpredictable pregnancy or postpartum life * Accountability & Support: * Values personal attention and a coach who is accessible for questions * Wants clear milestones and progress tracking ICP Snapshot (Optional One-Liner) “Busy, motivated women who are pregnant or recently postpartum, seeking safe, effective, and personalized guidance to build strength, function, and confidence — without wasting time on generic workouts.”